Invicta

With the affordable gold-tone Invicta Pro Diver automatic men's watch, you can still afford to buy flippers and a pair of goggles. It features a shock-resistant, 21-jewel automatic movement that will stand up to the rigors of your undersea adventures, and it's water resistant to 660 feet. The watch case and stainless steel bracelet band are both plated with 23 karat yellow gold, and mix brushed and polished finishes. The navy blue dial includes large Tritnite luminous markers and hands, and a date window at 3 o'clock with a magnifier. Other features include a unidirectional rotating bezel with elapsed time markings, fold-over clasp with safety, and a durable mineral crystal.

Pro Diver Collection

Automatic Watches

Automatic watches do not operate on batteries. Automatic watches are made up of about 130 or more parts that work together to tell time. Automatic movements mark the passage of time by a series of gear mechanisms, and are wound by the movement of your wrist as you wear it. The gear train then transmits the power to the escapement, which distributes the impulses, turning the balance wheel. The balance wheel is the time regulating organ of a mechanical watch, which vibrates on a spiral hairspring. Lengthening or shortening the balance spring makes the balance wheel go faster or slower to advance or retard the watch. The travel of the balance wheel from one extreme to the other and back again is called oscillation. Lastly, automatic movements come in different types, including movements that are Swiss-made, Japanese-made, and more.

Also referred to as self-winding, watches with automatic movements utilize kinetic energy, the swinging of your arm, to provide energy to an oscillating rotor to keep the watch ticking. They're considered more satisfying to watch collectors (horologists) because of the engineering artistry that goes into the hundreds of parts that make up the movement. If you do not wear an automatic watch consistently (for about 8 to 12 hours a day), you can keep the watch powered with a watch winder (a great gift for collectors).

Plunge into any horizon using the steadfast guidance of the Invicta Pro Diver. Stylishly classic, internal workings are forged with variations of either Swiss chronograph or 21-jewel automatic movements and willingly navigate in depths up to 300 meters. Built with confident prowess, the fortitude with which these timepieces function makes the Pro Diver the quintessential in performance.

Screw Down Crowns: Many Invicta watches are equipped with a screw down crown to help prevent water infiltration. This is most common on our Diver models. In order to adjust the date and/or time on such a watch, you must first unscrew the crown before you can gently pull it out to its first or second click stop position. To do this, simply rotate the crown counterclockwise until it springs open. When you have finished setting the watch, the crown must then be pushed in and screwed back in tightly. Not doing so will cancel the water resistance of the watch and will void all warranties from the manufacturer. Overall, this process should not require a lot of effort or force.

With its most inspired creations yet, Invicta demonstrates its technical and design prowess, offering timepieces of style for extreme value.

"We have long held firm to the belief that supremely crafted timepieces can be offered for extremely modest sums. It is the founding principle of our flagship and the radical notion that still drives us today. By being true to our convictions, we will continue to turn the balance of power, and deliver true Swiss luxury to anyone who desires it. Let all those who possess our timepieces and pass through our doors witness the quality, value and care in every piece we create, and the spirit of never-ending possibilities in everything we do."

These are the words that greet visitors and motivate team members inside the Invicta Watch Group's new worldwide headquarters. Emblazoned in stainless steel, it has been the Invicta message since Day One.

With each new timepiece, the company sends up a flare for those looking to be defined not by how much they spend, but how wisely they spend. With its strong collections, the gutsy Swiss brand is guaranteed to keep attracting followers.

The art of the craft. Inside an Invicta Workshop

It takes years of training and a great deal of pride to achieve glorious Swiss timepieces by hand. But it takes guts and the courage of your convictions to make those timepieces affordable for everyone who appreciates them.

At our Swiss workshops, we mix time-honored traditions with a little bit of horse sense every single day to produce the greatest values in the watch-making world.