on Dutch is more than a brand. Kenneth Howard AKA Von Dutch was a man, a legend and a piece of popular American culture known as the GODFATHER OF MODERN DAY PINSTRIPING & ORIGINATOR OF KUSTOM KULTURE
Born in 1929 and the son of a well-known sign painter and gold-leaf man at a shop in South Los Angeles, Von Dutch had a leg up in fulfilling his destiny as the Godfather of Modern Day Pinstriping.
The money code that Von Dutch lived by was simply stated in a quote from a 1965 article and reads "I make a point of staying right at the edge of poverty. I don't have a pair of pants without a hole in them, and the only pair of boots I have are on my feet. I don't mess around with unnecessary stuff, so I don't need much money. I believe it's meant to be that way. There's a 'struggle' you have to go through, and if you make a lot of money it doesn't make the 'struggle' go away. It just makes it more complicated. If you keep poor, the struggle is simple"
The stories of Von Dutch are a seemingly endless tale. That story will be broken up and the story will unfold in our blog. If you are looking to read this American tale at home about Von Dutch, there is only one book and that book is called "THE ART OF VON DUTCH". What is covered inside of this book will simply blow your mind.
-Team Von Dutch
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